Being on the front lines of company in 2021, we noted that this was a record year for both growth and also death. We have seen brands lose it all as well as we have actually seen others lean right into the buzz, experiencing massive growth as well as unrivaled success. Paradoxically enough, they all had one point alike, promotion. Some had it, others didn’t. It was evident to inform that understood that Working with a PR Agency would certainly be the course ahead personal reputation management online.

With 2022 upon us, Abram Lincoln’s popular quote, “What kills a skunk is the promotion it provides itself,” can not be more accurate. A brand-new opportunity is right here for all organizations and brand names to take control of their public perception, to mold the way they fit into this brand-new year. But beginning this path on your own can be daunting. We are here to clarify as well as give you all the devices and also suggestions you need to employ the best public relations firm for your brand name in 2022.

What do public relations agencies actually do?

To start, let’s develop a common understanding of what PR firms in fact do, what solutions they supply, and also just how much it might set you back to get those services. From there we will certainly then be able to detail what you require to do to employ the best public relations company for your brand.

As a whole, public relations agencies collaborate with both growing as well as developed brands to mold public perception regarding a specific offering, service, or organization. Usually this is done by crafting distinct messaging and utilizing links to pitch that message to the media in hopes that it will certainly be distinct adequate to be featured.

The even more distinct as well as impactful your story, the more probable it will be picked up as well as published. At Otter, our group of publicists and also writers work straight with our brands to discover the excellent particular niche and also category for their tales. They then compose skillfully crafted pitches, and also deliver those pitches to only one of the most impactful and also specific magazines. This could include magazines, papers, radio, TELEVISION, podcasts, on the internet magazines, and a lot more.

What kind of services can you get from a PR company?

This general outline for the function of public relations companies can include a range of different solutions that utilize the same kind of tools as well as team to accomplish different offerings over a number of different channels. These offerings can include Media Relations, Reputation Monitoring, Crisis Administration, Copywriting, Media Training, and even some Digital Marketing services.

Media Relations

The basic synopsis and process defined earlier of crafting unique and powerful tales and pitching them to various media resources are referred to as media relations. Effective media connections projects can occur in a multitude of various styles but pivot entirely on the high quality of pitch that is supplied to media sources.

In some cases your publicist will utilize individual links with publications to get your story out there. Journalists and publications can additionally utilize industry-specific platforms to demand stories that may be an ideal fit for your brand or specific niche. Your publicist would certainly monitor these requests carefully to supply the best chance. Getting your tale published thus is called gained media.

If for any kind of factor, you are experiencing difficulty obtaining your story picked up naturally making use of made media, there are likewise chances for your story to be published making use of paid media. Numerous on the internet magazines provide contributor-based or guest-written article spaces that can be bought for magazine. In our globe, this is a wonderful source, however we constantly intend to ensure your attention is gained preferably.

Finally, you might additionally have the chance to obtain your story released by means of had media platforms. Several companies not just have fantastic relationships however also may have created their very own publications in order to fill up voids in the large media space to far better offer their client’s demands. This is the easiest positioning of all.

Online reputation Administration

Due to the fact that public relations companies concentrate their focus on public assumption, it is a natural suitable for firms to use on the internet credibility monitoring solutions to their customers. Whether your on-line evaluations and credibility are stellar or uninspired, these sorts of solutions will certainly help manage online reviews, monitor for as well as get rid of adverse short articles, and develop back links in the direction of favorable possessions. Having a seasoned group on your side to manage these procedures is a significant advantage to any type of business or brand name and is very {recommended|suggested|advised

Situation Administration

An additional service that is commonly accepted as usual method amongst public relations agencies is Dilemma Monitoring as well as Communications. An efficient team will aid you plan and also plan the perfect response to any type of circumstance, existing or possible, and also will have the resources to communicate and also step in with the media when essential. Another benefit of employing a PR company that deals with dilemma administration is its capacity to fix and also get rid of undesirable and unpleasant press.

Numerous companies provide prepare for active and potential crisis scenarios, and it is highly suggested that you intend your situation action approach well beforehand to limit possible damage and direct exposure. Check out the plans that Otter has to supply now!


Possibly among the most significant benefits of collaborating with any PR company is their access to skilled, specialist authors. All of us understand the struggles of needing to write your very own content. So if you desire it done promptly, successfully, and effectively, leave it to the pros.

Not every firm offers complete copywriting services, but the very best will focus on composing publications, articles, factor pieces, and also blog sites. The best part is, a lot of these authors are extensively trained in finest SEO composing practices and also when their posts are released, they will certainly keep appearing over and over again in online searches for possible consumers as well as fans.

Media Training

Interfacing with the media is hard. While most interviews seem straightforward and straightforward to the viewer, the truth is that it took a great deal of activity behind the scenes to make that possible. It is vital that your brand is well stood for in the media as well as in some cases that responsibility can fall entirely on your shoulders.

A wonderful PR company will offer the best sources as well as media training for you to be effective in every interview. You will learn just how to prepare, forecast questions, stay clear of common traps, and also focus on providing the crucial messages crucial to your brand’s success.

Digital Advertising

In our experience, we have actually discovered that one of the most efficient public relations projects are accompanied by details as well as targeted electronic advertising solutions. These niche solutions can consist of website design, search engine optimization, social media outreach, blog writing, as well as email advertising and marketing. When utilized with the ideal advertising channels, public relations campaigns obtain the added sources they require to flourish and also hold by making them readily available to broader target markets.

Just how much does it all price?

We inform our clients and coworkers that public relations is among those solutions in which you truly obtain what you pay for. Some companies may call for a retainer, some might be month-to-month, and also some might be piece-meal. In all, we have heard from clients who have actually paid thousands and also thousands per month, obtaining no results over and over again from other companies. So what you truly require to be seeking is established monthly prices with assured outcomes.

While we can not always tell you what our competitors are performing in regards to rates, we understand that with Otter public relations, you can anticipate a totally free consultation and to pay anywhere in between $1,400 to $5,000 each month to get a guaranteed one to 3 placements in top-tier or niche magazines every month. Now that is Results-Driven public relations!


Otter Public Relations is a Florida-based public relations firm founded by Scott Bartnick and also Jay Feldman in very early 2019. The business is headquartered in St. Petersburg, FL with an additional office situated in Orlando, FL. Given that the company’s starting, Otter public relations has become internationally renowned for its focus on giving important media coverage for brand names, business, as well as individual idea leaders looking to get a competitive edge in modern-day media fields consisting of digital marketing, TELEVISION, podcast, and interactions.

Otter PR concentrates on brand management, producing media outreach programs, developing media method, social verification, and other advertising solutions Since its inception, the business has actually obtained recognition for its defined advertising plans as well as ensured positioning protection to aid their clients get grip in a quantifiable as well as foreseeable fashion.

Otter PR has actually been recognized by several of the most distinguished worldwide electrical outlets for their media protection and advertising worth, consisting of Forbes, Newsweek, The New York City Times, and also Entrepreneur Publication. The business has actually likewise been included in numerous media outlets consisting of Yahoo!, Sunlight News Online, LA Weekly, LA Progressive, Haute Living, Influencive, and also numerous others.

Otter PR was developed in 2019 during the preliminary start of the globally COVID-19 pandemic with the goal to create a one-stop platform that provides much-needed media insurance coverage to brand names, ventures, as well as electronic influencers.

Since that time, the business’s two founders, Bartnick and Feldman, have actually worked to develop a vast group of industry experts, veteran publicists, and also accomplished journalists that have the ability to satisfy the demands of the ever-evolving public relations market.

Their team’s cumulative experience allows Otter public relations to supply each of its customers specified advertising and marketing plans that consist of media insurance coverage for news release, journalistic posts, in addition to interviews for podcasts, radio, and tv shows.

Otter public relations has actually built close specialist connections with media electrical outlets like The New york city Times, Yahoo, USA Today, and also lots extra, which it leverages to assist their customers attain valuable as well as foreseeable media protection. With this unique approach, Otter public relations has actually taken place to become a leading advertising company in the United States to help customers in creating, maintaining, and also safeguarding their brand name’s picture as well as online reputation.

Otter public relations has assisted numerous customers from small company start-up ventures to a few of the globe’s leading Fortune 500 companies with their public relations expertise, assisting customers gain substantial grip in their corresponding areas. Several of their customers have consisted of Mobilo, BestMap, Deep Guard, EDM Maniac, Jersey Coast Cosmetics, Armoured One, Ecalls, Hero Trainer, Bitcoin Of America, Individual Companion, Boomers, to name a few.

Products and services.

Otter public relations functions by offering customers a clear prices version that is developed to satisfy all the communications needs of each particular customer– Crucial, Expert, and Executive. Each of these bundles offers a vast range of solutions which include the following solutions:

  • Public Relations
  • Communications
  • Crisis Monitoring
  • Online Track Record Monitoring