Being on the front lines of service in 2021, we kept in mind that this was a record year for both growth as well as death. We have seen brands lose it all and we have actually seen others lean into the buzz, experiencing enormous growth and also unmatched success. Paradoxically enough, they all had one point in common, promotion. Some had it, others didn’t. It was apparent to inform that recognized that Working with a PR Company would certainly be the course onward online reputation management for real estate agents.

With 2022 upon us, Abram Lincoln’s renowned quote, “What eliminates a skunk is the attention it offers itself,” can not be truer. A brand-new chance is below for all companies as well as brand names to take control of their public understanding, to mold and mildew the way they match this new year. However beginning this course on your own can be discouraging. We are below to clear the air and give you all the devices and also tips you need to hire the best public relations agency for your brand in 2022.

What do public relations firms in fact do?

To start, let’s establish a common understanding of what public relations companies in fact do, what services they supply, as well as how much it may cost to obtain those solutions. From there we will certainly then have the ability to outline what you need to do to work with the very best public relations firm for your brand name.

Overall, public relations agencies work with both growing as well as established brand names to mold and mildew public understanding about a particular offering, solution, or company. Typically this is done by crafting distinct messaging and making use of links to pitch that message to the media in hopes that it will be special sufficient to be included.

The even more unique and impactful your tale, the most likely it will be picked up and released. At Otter, our group of press agents and also writers function directly with our brands to find the excellent particular niche and also classification for their tales. They then compose expertly crafted pitches, as well as deliver those pitches to just the most impactful and certain publications. This can include magazines, newspapers, radio, TV, podcasts, online publications, and also more.

What kind of services can you receive from a public relations agency?

This basic summary for the feature of PR companies can include a range of different services that use the very same sort of tools and team to perform various offerings over several various networks. These offerings can include Media Relations, Credibility Management, Crisis Monitoring, Copywriting, Media Training, and also even some Digital Advertising and marketing solutions.

Media Relations

The general rundown and also procedure described earlier of crafting one-of-a-kind and also effective stories as well as pitching them to numerous media sources are called media connections. Effective media connections projects can happen in a multitude of different fashions however pivot entirely on the high quality of pitch that is provided to media sources.

Often your press agent will certainly make use of personal links with magazines to get your tale available. Journalists and publications can likewise make use of industry-specific systems to request stories that could be an excellent suitable for your brand or specific niche. Your press agent would monitor these demands closely to supply the right chance. Obtaining your tale released in this fashion is called earned media.

If for any factor, you are experiencing difficulty obtaining your tale picked up naturally utilizing gained media, there are likewise possibilities for your tale to be published utilizing paid media. Many on-line magazines offer contributor-based or guest-written short article spaces that can be bought for magazine. In our world, this is a fantastic source, but we always wish to see to it your attention is earned if possible.

Lastly, you might likewise have the possibility to get your tale published by means of had media systems. Numerous companies not only have wonderful partnerships yet additionally may have created their very own magazines in order to fill up gaps in the large media area to better offer their customer’s needs. This is the simplest positioning of all.

Credibility Monitoring

Because PR agencies concentrate their interest on public perception, it is an all-natural fit for companies to use on-line credibility administration solutions to their clients. Whether your on the internet evaluations as well as track record are excellent or lackluster, these types of services will help take care of online evaluations, screen for as well as get rid of adverse posts, as well as develop backlinks in the direction of favorable possessions. Having a skilled group on your side to take care of these procedures is a significant advantage to any kind of company or brand and is highly {recommended|suggested|advised

Situation Management

One more service that is widely approved as usual practice amongst public relations agencies is Situation Management and Communications. A reliable team will certainly aid you plan and strategize the ideal feedback to any type of circumstance, current or possible, as well as will certainly have the sources to communicate and also interfere with the media when needed. One more advantage of hiring a public relations company that manages crisis administration is its ability to fix and also get rid of undesirable as well as unsavory press.

Numerous agencies use prepare for energetic as well as prospective situation scenarios, and it is highly recommended that you intend your situation response technique well beforehand to limit possible damage as well as direct exposure. Look into the plans that Otter needs to use now!


Potentially one of the biggest benefits of collaborating with any public relations company is their access to experienced, specialist writers. Most of us understand the struggles of needing to compose your own material. So if you want it done swiftly, efficiently, and properly, leave it to the pros.

Not every firm uses full copywriting services, but the best will certainly concentrate on composing publications, articles, contributor items, and also blog sites. The very best part is, most of these authors are thoroughly learnt best SEO creating practices as well as when their articles are released, they will keep appearing over and over again in on the internet searches for prospective clients and fans.

Media Training

Interfacing with the media is difficult. While the majority of interviews appear basic and also straightforward to the customer, the fact is that it took a lot of action behind the scenes to make that feasible. It is necessary that your brand is well represented in the media and often that duty can drop completely on your shoulders.

A wonderful PR agency will certainly provide the ideal resources and media training for you to be successful in every interview. You will certainly discover just how to prepare, forecast concerns, stay clear of usual catches, and also concentrate on delivering the vital messages crucial to your brand’s success.

Digital Advertising and marketing

In our experience, we have actually located that one of the most effective public relations campaigns are accompanied by certain as well as targeted digital advertising solutions. These niche services can include website layout, search engine optimization, social media sites outreach, blogging, and email advertising. When made use of with the proper advertising channels, PR campaigns obtain the additional sources they need to thrive and hold by making them readily available to bigger target markets.

How much does it all price?

We inform our customers and coworkers that public relations is among those services in which you really get what you spend for. Some companies may require a retainer, some might be month-to-month, and also some may be piece-meal. In all, we have actually learnt through clients that have actually paid thousands and thousands per month, obtaining no outcomes time and time again from other firms. So what you genuinely need to be searching for is set month-to-month pricing with ensured outcomes.

While we can not constantly inform you what our rivals are doing in terms of pricing, we understand that with Otter public relations, you can expect a complimentary examination as well as to pay anywhere in between $1,400 to $5,000 monthly to get a guaranteed one to 3 placements in top-tier or specific niche magazines monthly. Now that is Results-Driven PR!


Otter Public Relations is a Florida-based public relations agency founded by Scott Bartnick and also Jay Feldman in early 2019. The firm is headquartered in St. Petersburg, FL with an additional workplace situated in Orlando, FL. Because the company’s beginning, Otter PR has actually come to be globally renowned for its concentrate on offering valuable media coverage for brands, business, and also individual thought leaders looking to acquire a competitive edge in modern media areas consisting of electronic advertising, TV, podcast, and interactions.

Otter public relations concentrates on brand name management, developing media outreach programs, establishing media technique, social confirmation, as well as other advertising and marketing services Since its inception, the firm has actually acquired acknowledgment for its specified advertising plans and also assured placement insurance coverage to aid their clients acquire traction in a quantifiable and predictable way.

Otter PR has actually been identified by several of one of the most distinguished international outlets for their media coverage and marketing worth, consisting of Forbes, Newsweek, The New York Times, and Entrepreneur Magazine. The company has actually additionally been included in several media outlets consisting of Yahoo!, Sun Information Online, LA Weekly, LA Progressive, Haute Living, Influencive, and numerous others.

Otter public relations was established in 2019 throughout the initial onset of the worldwide COVID-19 pandemic with the objective to produce a one-stop platform that supplies much-needed media protection to brand names, business, and also electronic influencers.

Because that time, the firm’s 2 founders, Bartnick and Feldman, have actually worked to develop a huge group of sector specialists, veteran publicists, and also achieved reporters that have the ability to satisfy the requirements of the ever-evolving PR market.

Their team’s collective experience allows Otter public relations to provide each of its clients defined marketing bundles that include media insurance coverage for news release, journalistic articles, as well as interviews for podcasts, radio, as well as television shows.

Otter public relations has built close professional connections with media outlets like The New york city Times, Yahoo, U.S.A. Today, and lots more, which it leverages to aid their clients acquire important and foreseeable media insurance coverage. With this special strategy, Otter public relations has gone on to become a leading advertising firm in the United States to help customers in creating, maintaining, and shielding their brand name’s image as well as online reputation.

Otter public relations has assisted numerous customers from small company start-up ventures to several of the world’s leading Fortune 500 business with their public connections competence, helping clients acquire considerable grip in their respective fields. Several of their clients have consisted of Mobilo, BestMap, Deep Sentinel, EDM Maniac, Jacket Shore Cosmetics, Armoured One, Ecalls, Hero Instructor, Bitcoin Of America, Patient Partner, Boomers, to name a few.

Products and solutions.

Otter public relations works by offering clients a clear prices version that is made to satisfy all the interactions demands of each details client– Crucial, Expert, as well as Executive. Each of these plans provides a large variety of services which include the adhering to solutions:

  • Public Relations
  • Communications
  • Crisis Management
  • Online Online Reputation Management