Getting on the front lines of service in 2021, we kept in mind that this was a record year for both growth and also death. We have seen brands lose it all as well as we have seen others lean right into the hype, experiencing substantial development and unrivaled success. Paradoxically sufficient, they all had one point in common, attention. Some had it, others really did not. It was evident to inform who realized that Employing a Public Relations Agency would certainly be the path forward managing reputation online.

With 2022 upon us, Abram Lincoln’s renowned quote, “What eliminates a skunk is the attention it gives itself,” can not be truer. A brand-new possibility is below for all services and brands to take control of their public assumption, to mold the method they suit this new year. Yet beginning this course by yourself can be discouraging. We are here to clarify and give you all the tools as well as pointers you require to employ the best public relations company for your brand in 2022.

What do public relations companies really do?

To begin, let’s establish an usual understanding of what public relations firms actually do, what solutions they supply, and also just how much it might cost to get those services. From there we will certainly after that be able to outline what you require to do to employ the very best PR firm for your brand name.

In its entirety, public relations agencies work with both expanding as well as established brands to mold public understanding concerning a certain offering, solution, or business. Usually this is done by crafting unique messaging and making use of connections to pitch that message to the media in hopes that it will certainly be distinct adequate to be featured.

The even more special as well as impactful your tale, the more likely it will be picked up and also released. At Otter, our group of publicists and also writers work straight with our brands to discover the best niche and also category for their tales. They after that write expertly crafted pitches, and supply those pitches to only the most impactful and also details publications. This might include publications, newspapers, radio, TV, podcasts, online magazines, and also extra.

What type of solutions can you obtain from a PR agency?

This general outline for the function of PR companies can consist of a selection of different solutions that make use of the exact same sort of tools as well as staff to execute different offerings over a number of different networks. These offerings can consist of Media Relations, Reputation Administration, Dilemma Management, Copywriting, Media Training, and also some Digital Marketing solutions.

Media Relations

The basic overview and process explained earlier of crafting special and also powerful tales and also pitching them to different media sources are called media relations. Successful media relations projects can occur in a wide variety of various styles however pivot entirely on the top quality of pitch that is supplied to media sources.

Occasionally your publicist will certainly make use of personal connections with magazines to get your tale out there. Reporters and also magazines can likewise use industry-specific platforms to demand tales that could be a perfect fit for your brand or particular niche. Your publicist would monitor these requests carefully to supply the best chance. Getting your tale published in this fashion is called made media.

If for any reason, you are experiencing difficulty obtaining your story picked up organically utilizing made media, there are likewise possibilities for your tale to be released utilizing paid media. Many on-line publications supply contributor-based or guest-written post spaces that can be bought for publication. In our globe, this is a fantastic resource, but we constantly want to make certain your promotion is gained preferably.

Lastly, you might additionally have the chance to obtain your tale published using possessed media systems. Several companies not just have terrific connections yet also may have created their own magazines in order to load spaces in the substantial media space to better serve their client’s needs. This is the simplest positioning of all.

Reputation Management

Because public relations companies concentrate their focus on public understanding, it is a natural fit for firms to offer on-line credibility administration services to their clients. Whether your on the internet evaluations and online reputation are stellar or dull, these sorts of solutions will assist handle online reviews, display for and remove negative write-ups, and produce backlinks in the direction of favorable properties. Having a seasoned group on your side to take care of these procedures is a significant benefit to any type of service or brand and also is highly {recommended|suggested|advised

Crisis Management

One more solution that is widely approved as common practice among public relations agencies is Crisis Monitoring and Communications. A reliable group will help you plan and plan the ideal action to any type of circumstance, present or possible, and also will have the sources to communicate and intervene with the media when essential. Another benefit of employing a PR company that handles crisis administration is its capacity to repair and also remove undesirable and also unsavory press.

Numerous firms offer plans for energetic as well as potential situation scenarios, and it is extremely advised that you intend your crisis response approach well beforehand to restrict potential damage as well as exposure. Check out the plans that Otter needs to offer currently!


Possibly one of the largest benefits of dealing with any type of public relations firm is their access to experienced, specialist writers. We all recognize the battles of having to create your own content. So if you desire it done promptly, successfully, and also effectively, leave it to the pros.

Not every company offers complete copywriting solutions, but the most effective will concentrate on ghostwriting books, short articles, contributor items, as well as also blogs. The best component is, most of these authors are thoroughly trained in finest SEO writing techniques and also when their posts are released, they will maintain appearing time and time again in on the internet searches for prospective consumers as well as followers.

Media Training

Interfacing with the media is challenging. While a lot of interviews seem straightforward and straightforward to the visitor, the fact is that it took a lot of activity behind the scenes to make that possible. It is vital that your brand name is well represented in the media and also occasionally that obligation can fall entirely on your shoulders.

An excellent PR firm will certainly supply the ideal sources and also media training for you to be successful in every interview. You will discover exactly how to prepare, anticipate questions, prevent common traps, and also concentrate on providing the crucial messages important to your brand’s success.

Digital Advertising

In our experience, we have discovered that the most efficient PR projects are accompanied by particular as well as targeted electronic advertising services. These specific niche solutions can consist of site layout, seo, social networks outreach, blogging, as well as email marketing. When utilized with the ideal advertising networks, PR projects get the additional resources they need to prosper and also hold by making them available to bigger audiences.

How much does it all expense?

We tell our clients as well as coworkers that PR is one of those solutions in which you genuinely obtain what you spend for. Some firms may call for a retainer, some might be month-to-month, and also some might be piece-meal. In all, we have heard from clients who have paid thousands and thousands per month, getting no outcomes time and time again from other agencies. So what you truly require to be searching for is set monthly pricing with ensured results.

While we can not always tell you what our competitors are doing in regards to pricing, we know that with Otter public relations, you can anticipate a free appointment as well as to pay anywhere in between $1,400 to $5,000 per month to obtain an assured one to 3 placements in top-tier or niche magazines every month. Since is Results-Driven public relations!


Otter PR is a Florida-based public relations company founded by Scott Bartnick and also Jay Feldman in early 2019. The company is headquartered in St. Petersburg, FL with an extra workplace situated in Orlando, FL. Given that the company’s founding, Otter PR has actually become globally renowned for its focus on providing useful media protection for brands, firms, and also private thought leaders aiming to gain a competitive edge in modern-day media fields consisting of electronic advertising and marketing, TELEVISION, podcast, as well as communications.

Otter PR concentrates on brand name monitoring, producing media outreach programs, establishing media technique, social verification, and also various other advertising and marketing solutions Since its inception, the firm has actually gained acknowledgment for its defined marketing plans and also guaranteed positioning protection to aid their clients gain traction in a measurable and predictable fashion.

Otter public relations has actually been recognized by a few of the most respected worldwide outlets for their media coverage as well as advertising worth, including Forbes, Newsweek, The New York Times, and also Entrepreneur Magazine. The company has additionally been featured in numerous media outlets including Yahoo!, Sunlight Information Online, LA Weekly, LA Progressive, Haute Living, Influencive, and also lots of others.

Otter public relations was developed in 2019 throughout the first beginning of the globally COVID-19 pandemic with the objective to produce a one-stop platform that provides much-needed media protection to brands, ventures, and also electronic influencers.

Since that time, the firm’s 2 co-founders, Bartnick and also Feldman, have worked to build a vast group of market experts, veteran press agents, as well as achieved journalists who have the ability to accommodate the demands of the ever-evolving PR market.

Their team’s cumulative experience enables Otter PR to provide each of its customers specified marketing plans that consist of media protection for press releases, journalistic short articles, as well as meetings for podcasts, radio, and television shows.

Otter public relations has actually constructed close specialist relationships with media electrical outlets like The New York Times, Yahoo, U.S.A. Today, and dozens much more, which it leverages to aid their customers acquire useful and also foreseeable media insurance coverage. With this distinct approach, Otter public relations has actually taken place to become a leading advertising firm in the USA to help clients in creating, preserving, as well as shielding their brand name’s image and also credibility.

Otter PR has helped numerous customers from small company start-up ventures to some of the world’s leading Fortune 500 companies with their public connections expertise, assisting customers get considerable grip in their corresponding areas. Several of their customers have consisted of Mobilo, BestMap, Deep Guard, EDM Maniac, Jacket Coast Cosmetics, Armoured One, Ecalls, Hero Fitness Instructor, Bitcoin Of America, Individual Partner, Boomers, among others.

Products and services.

Otter PR functions by supplying clients a transparent rates design that is made to satisfy all the communications demands of each particular client– Crucial, Expert, as well as Exec. Each of these packages uses a large variety of services that include the adhering to solutions:

  • Public Relations
  • Communications
  • Crisis Monitoring
  • Online Credibility Management