Being on the front lines of business in 2021, we kept in mind that this was a record year for both growth and death. We have seen brands lose it all as well as we have actually seen others lean right into the hype, experiencing enormous growth and exceptional success. Ironically sufficient, they all had one thing in common, publicity. Some had it, others didn’t. It was evident to inform that understood that Working with a PR Agency would certainly be the path ahead brand online reputation management.

With 2022 upon us, Abram Lincoln’s renowned quote, “What eliminates a skunk is the promotion it offers itself,” could not be truer. A new chance is right here for all businesses and brands to take control of their public assumption, to mold the method they match this brand-new year. However starting this path by yourself can be daunting. We are right here to clear the air and offer you all the tools as well as ideas you need to hire the best public relations company for your brand in 2022.

What do PR companies in fact do?

To start, let’s establish an usual understanding of what public relations companies actually do, what solutions they provide, as well as how much it may cost to obtain those solutions. From there we will then be able to describe what you require to do to work with the most effective public relations company for your brand.

Overall, public relations agencies collaborate with both expanding and also established brand names to mold public understanding concerning a particular offering, service, or company. Typically this is done by crafting one-of-a-kind messaging and using links to pitch that message to the media in hopes that it will be unique adequate to be included.

The even more one-of-a-kind and impactful your tale, the more likely it will be gotten and also released. At Otter, our group of publicists and authors function directly with our brands to find the perfect particular niche and category for their stories. They after that create adeptly crafted pitches, and deliver those pitches to only the most impactful and specific magazines. This can consist of magazines, papers, radio, TELEVISION, podcasts, on-line magazines, and also more.

What sort of solutions can you receive from a public relations agency?

This basic overview for the feature of public relations companies can consist of a selection of different solutions that utilize the very same sort of devices as well as team to accomplish various offerings over numerous different channels. These offerings can include Media Relations, Track Record Management, Crisis Administration, Copywriting, Media Training, as well as also some Digital Advertising solutions.

Media Relations

The basic outline as well as process explained earlier of crafting unique as well as effective tales as well as pitching them to numerous media sources are referred to as media relationships. Successful media relationships campaigns can happen in a wide variety of various fashions but pivot entirely on the top quality of pitch that is provided to media resources.

Occasionally your press agent will certainly utilize personal links with magazines to obtain your story available. Journalists as well as publications can also utilize industry-specific platforms to request stories that may be an ideal fit for your brand name or niche. Your press agent would certainly keep an eye on these demands closely to supply the appropriate chance. Getting your story published in this fashion is known as made media.

If for any type of factor, you are experiencing difficulty obtaining your story grabbed organically utilizing earned media, there are additionally opportunities for your tale to be published making use of paid media. Numerous online publications offer contributor-based or guest-written post areas that can be acquired for publication. In our world, this is a wonderful resource, but we constantly want to ensure your publicity is gained preferably.

Finally, you might also have the possibility to get your story published by means of owned media platforms. Several companies not only have wonderful connections but likewise might have produced their own publications in order to fill gaps in the vast media room to much better offer their customer’s needs. This is the simplest positioning of all.

Online reputation Management

Since PR agencies focus their focus on public perception, it is an all-natural fit for companies to provide on-line reputation monitoring solutions to their customers. Whether your online testimonials and also online reputation are stellar or uninspired, these kinds of services will certainly aid manage on-line reviews, monitor for as well as eliminate negative posts, as well as produce back links in the direction of favorable properties. Having a seasoned team in your corner to take care of these procedures is a major benefit to any type of organization or brand and is highly {recommended|suggested|advised

Situation Management

One more service that is extensively accepted as usual practice amongst public relations agencies is Crisis Management and also Communications. An effective team will certainly help you plan and also plan the excellent reaction to any scenario, existing or possible, and also will have the resources to interact and step in with the media when required. Another advantage of working with a public relations company that handles crisis monitoring is its ability to repair and eliminate undesirable as well as unsavory press.

Numerous agencies use prepare for active as well as potential situation circumstances, as well as it is extremely advised that you plan your situation response approach well in advance to restrict potential damage and exposure. Check out the strategies that Otter has to provide currently!


Possibly one of the most significant benefits of dealing with any kind of public relations company is their access to knowledgeable, specialist writers. Most of us know the battles of having to compose your own web content. So if you desire it done quickly, effectively, and properly, leave it to the pros.

Not every company supplies complete copywriting services, yet the most effective will certainly concentrate on composing books, short articles, factor pieces, and even blogs. The very best component is, a lot of these authors are extensively learnt best SEO creating practices and also as soon as their posts are published, they will certainly maintain showing up time and time again in on-line searches for prospective consumers as well as followers.

Media Training

Interfacing with the media is hard. While the majority of meetings appear simple and straightforward to the audience, the truth is that it took a great deal of activity behind the scenes to make that possible. It is imperative that your brand name is well represented in the media and also sometimes that obligation can fall completely on your shoulders.

A fantastic public relations company will offer the best resources and media training for you to be effective in every interview. You will discover just how to prepare, predict inquiries, avoid usual catches, as well as concentrate on providing the crucial messages vital to your brand’s success.

Digital Advertising

In our experience, we have found that one of the most reliable PR projects are accompanied by particular and also targeted electronic advertising and marketing solutions. These specific niche solutions can include website design, search engine optimization, social media sites outreach, blog writing, and email advertising. When used with the appropriate marketing networks, public relations projects obtain the extra resources they require to thrive as well as hold by making them available to wider target markets.

How much does it all price?

We inform our clients and colleagues that public relations is one of those solutions in which you truly obtain what you spend for. Some companies might call for a retainer, some might be monthly, and also some may be piece-meal. In all, we have actually learnt through customers who have actually paid thousands and also thousands per month, obtaining no results time and time again from other agencies. So what you truly need to be seeking is set monthly rates with ensured outcomes.

While we can not constantly inform you what our rivals are doing in terms of prices, we know that with Otter public relations, you can expect a free consultation and to pay anywhere between $1,400 to $5,000 per month to obtain an assured one to 3 placements in top-tier or specific niche magazines every month. Now that is Results-Driven public relations!


Otter PR is a Florida-based public relations company established by Scott Bartnick and Jay Feldman in early 2019. The firm is headquartered in St. Petersburg, FL with an added office located in Orlando, FL. Considering that the company’s beginning, Otter PR has actually become globally renowned for its focus on giving valuable media insurance coverage for brands, business, and specific thought leaders aiming to acquire a competitive edge in modern-day media fields consisting of digital marketing, TELEVISION, podcast, and also communications.

Otter PR specializes in brand management, developing media outreach programs, establishing media strategy, social verification, as well as other advertising and marketing solutions Considering that its creation, the company has acquired acknowledgment for its specified marketing bundles and assured placement coverage to assist their customers obtain grip in a quantifiable and also foreseeable fashion.

Otter public relations has actually been identified by several of the most respected international outlets for their media insurance coverage as well as advertising and marketing worth, including Forbes, Newsweek, The New York Times, as well as Business Owner Publication. The company has actually likewise been featured in several media electrical outlets consisting of Yahoo!, Sunlight News Online, LA Weekly, LA Progressive, Haute Living, Influencive, and several others.

Otter public relations was developed in 2019 throughout the initial onset of the worldwide COVID-19 pandemic with the purpose to develop a one-stop system that supplies much-needed media coverage to brand names, business, and also electronic influencers.

Since that time, the business’s two co-founders, Bartnick and also Feldman, have actually worked to build a huge team of industry experts, professional press agents, and also established reporters who are able to accommodate the requirements of the ever-evolving PR market.

Their group’s cumulative experience enables Otter public relations to supply each of its clients defined marketing bundles that consist of media insurance coverage for press releases, journalistic write-ups, along with interviews for podcasts, radio, and also television shows.

Otter PR has actually built close professional partnerships with media outlets like The New york city Times, Yahoo, U.S.A. Today, and also dozens more, which it leverages to aid their customers acquire beneficial and foreseeable media coverage. With this special approach, Otter PR has gone on to become a leading marketing agency in the USA to assist clients in creating, preserving, and securing their brand name’s photo and also track record.

Otter public relations has aided numerous customers from small company start-up ventures to a few of the world’s leading Fortune 500 business with their public relations competence, aiding customers acquire significant grip in their corresponding fields. A few of their customers have actually consisted of Mobilo, BestMap, Deep Sentinel, EDM Lunatic, Jacket Shore Cosmetics, Armoured One, Ecalls, Hero Fitness Instructor, Bitcoin Of America, Patient Partner, Boomers, to name a few.

Products and solutions.

Otter PR functions by using clients a clear rates model that is made to cater to all the communications requirements of each specific customer– Vital, Expert, and also Exec. Each of these bundles offers a large variety of services that include the adhering to services:

  • Public Relations
  • Communications
  • Situation Management
  • Online Online Reputation Management