Being on the front lines of organization in 2021, we kept in mind that this was a record year for both growth and also death. We have actually seen brands lose it all and also we have seen others lean into the hype, experiencing massive development as well as unrivaled success. Paradoxically sufficient, they all had one point in common, promotion. Some had it, others didn’t. It was apparent to tell who realized that Employing a Public Relations Firm would be the course ahead bird eye online reputation management.

With 2022 upon us, Abram Lincoln’s renowned quote, “What eliminates a skunk is the attention it gives itself,” could not be truer. A brand-new possibility is here for all businesses and brands to take control of their public perception, to mold and mildew the means they match this brand-new year. Yet starting this course by yourself can be daunting. We are right here to clear the air and also give you all the tools and also tips you need to work with the best public relations firm for your brand name in 2022.

What do PR companies really do?

To begin, let’s develop an usual understanding of what public relations companies actually do, what solutions they use, as well as how much it could cost to obtain those services. From there we will then be able to outline what you require to do to hire the best public relations firm for your brand name.

As a whole, public relations firms deal with both growing and developed brand names to mold and mildew public assumption concerning a certain offering, service, or business. Usually this is done by crafting distinct messaging as well as utilizing links to pitch that message to the media in hopes that it will certainly be unique adequate to be featured.

The even more unique and also impactful your tale, the most likely it will be gotten and also published. At Otter, our group of publicists as well as writers work directly with our brand names to discover the perfect niche as well as category for their stories. They then write expertly crafted pitches, and also deliver those pitches to only one of the most impactful as well as particular magazines. This could include publications, papers, radio, TELEVISION, podcasts, on the internet publications, and more.

What type of services can you get from a PR agency?

This general summary for the function of PR companies can consist of a selection of different services that utilize the exact same sort of tools and also team to execute different offerings over a number of various channels. These offerings can consist of Media Relations, Credibility Management, Situation Monitoring, Copywriting, Media Training, as well as also some Digital Advertising solutions.

Media Relations

The basic summary as well as process explained earlier of crafting special and powerful tales and also pitching them to numerous media sources are called media relationships. Successful media relationships projects can occur in a multitude of different styles but pivot entirely on the top quality of pitch that is provided to media sources.

Often your press agent will certainly use individual links with publications to get your story around. Reporters and also publications can additionally use industry-specific systems to request stories that may be a perfect fit for your brand name or particular niche. Your press agent would certainly check these requests carefully to provide the right chance. Obtaining your story released in this fashion is called earned media.

If for any type of reason, you are experiencing problem obtaining your story grabbed organically making use of earned media, there are additionally possibilities for your story to be published making use of paid media. Many online publications offer contributor-based or guest-written article areas that can be bought for publication. In our world, this is a fantastic source, however we constantly intend to see to it your publicity is made when possible.

Lastly, you may likewise have the possibility to get your story published using possessed media platforms. Several companies not only have fantastic relationships yet additionally may have developed their own publications in order to load gaps in the vast media area to much better serve their client’s demands. This is the easiest placement of all.

Track record Administration

Due to the fact that public relations agencies concentrate their focus on public understanding, it is an all-natural fit for firms to offer on-line reputation administration solutions to their clients. Whether your on-line testimonials and also reputation are outstanding or lackluster, these kinds of solutions will certainly assist handle online evaluations, monitor for as well as get rid of negative write-ups, and also produce back links in the direction of favorable possessions. Having an experienced group in your corner to manage these procedures is a major advantage to any company or brand name and is extremely {recommended|suggested|advised

Situation Monitoring

Another solution that is extensively approved as typical method amongst PR firms is Crisis Management and Communications. An efficient team will certainly help you strategy and plan the best feedback to any circumstance, current or possible, as well as will certainly have the resources to interact and also interfere with the media when needed. One more advantage of hiring a public relations agency that deals with dilemma administration is its capacity to fix and also get rid of unwanted as well as unsavory press.

Numerous agencies supply plans for energetic as well as potential crisis scenarios, and it is very recommended that you prepare your situation feedback approach well beforehand to limit potential damages and also direct exposure. Take a look at the plans that Otter has to supply currently!


Perhaps among the largest benefits of working with any type of public relations company is their access to knowledgeable, specialist authors. Most of us know the struggles of needing to write your own material. So if you want it done rapidly, successfully, and also successfully, leave it to the pros.

Not every company supplies complete copywriting solutions, but the very best will focus on composing publications, posts, contributor items, and also even blog sites. The best component is, a lot of these authors are extensively learnt best search engine optimization creating techniques and also when their posts are released, they will certainly maintain showing up over and over again in online look for possible clients and also followers.

Media Training

Interfacing with the media is not easy. While many interviews seem easy as well as simple to the visitor, the truth is that it took a lot of activity behind the scenes to make that feasible. It is necessary that your brand is well represented in the media as well as in some cases that duty can fall completely on your shoulders.

A terrific PR firm will certainly give the right resources and media training for you to be successful in every meeting. You will certainly discover exactly how to prepare, predict inquiries, prevent usual traps, and focus on delivering the key messages essential to your brand name’s success.

Digital Advertising

In our experience, we have actually located that one of the most reliable PR projects are accompanied by specific and also targeted electronic marketing solutions. These particular niche services can include site style, seo, social media outreach, blog writing, as well as e-mail marketing. When used with the appropriate advertising and marketing channels, PR campaigns obtain the added sources they need to thrive as well as hold by making them offered to broader audiences.

Just how much does it all expense?

We tell our clients and associates that public relations is among those services in which you genuinely get what you spend for. Some firms might need a retainer, some may be regular monthly, and also some may be piece-meal. In all, we have actually learnt through customers who have paid thousands and also thousands per month, getting no outcomes over and over again from various other agencies. So what you absolutely require to be seeking is established regular monthly pricing with assured outcomes.

While we can’t constantly inform you what our rivals are carrying out in regards to rates, we understand that with Otter PR, you can anticipate a cost-free assessment and also to pay anywhere in between $1,400 to $5,000 each month to get an ensured one to 3 positionings in top-tier or particular niche publications monthly. Since is Results-Driven PR!


Otter Public Relations is a Florida-based PR firm founded by Scott Bartnick and also Jay Feldman in early 2019. The company is headquartered in St. Petersburg, FL with an added office situated in Orlando, FL. Because the firm’s founding, Otter PR has become internationally renowned for its focus on providing useful media protection for brands, companies, and also individual thought leaders seeking to obtain an one-upmanship in contemporary media areas including digital advertising, TELEVISION, podcast, and communications.

Otter public relations concentrates on brand name administration, developing media outreach programs, establishing media approach, social verification, and other advertising solutions Given that its beginning, the business has actually gotten recognition for its defined marketing plans as well as ensured positioning insurance coverage to help their clients obtain traction in a quantifiable as well as predictable fashion.

Otter PR has been recognized by several of the most prominent worldwide electrical outlets for their media insurance coverage and also advertising and marketing value, including Forbes, Newsweek, The New York Times, and Entrepreneur Publication. The firm has likewise been featured in several media outlets including Yahoo!, Sun News Online, LA Weekly, LA Progressive, Haute Living, Influencive, and also many others.

Otter PR was developed in 2019 during the preliminary start of the worldwide COVID-19 pandemic with the aim to produce a one-stop platform that provides much-needed media protection to brands, enterprises, and digital influencers.

Since that time, the company’s 2 founders, Bartnick as well as Feldman, have worked to develop a vast group of industry experts, expert press agents, and also accomplished journalists that are able to cater to the demands of the ever-evolving public relations market.

Their group’s collective experience permits Otter PR to supply each of its clients specified marketing plans that consist of media protection for news release, journalistic write-ups, along with meetings for podcasts, radio, and also television shows.

Otter public relations has constructed close professional relationships with media electrical outlets like The New York Times, Yahoo, United States Today, and also dozens a lot more, which it leverages to help their clients acquire beneficial and also foreseeable media coverage. With this one-of-a-kind strategy, Otter PR has actually gone on to come to be a leading advertising firm in the USA to assist customers in producing, preserving, as well as protecting their brand’s photo as well as track record.

Otter PR has assisted thousands of clients from local business start-up ventures to some of the globe’s leading Fortune 500 companies with their public relations proficiency, helping clients obtain considerable traction in their corresponding fields. Some of their clients have included Mobilo, BestMap, Deep Sentinel, EDM Lunatic, Jersey Coast Cosmetics, Armoured One, Ecalls, Hero Trainer, Bitcoin Of America, Patient Partner, Boomers, to name a few.

Products as well as services.

Otter public relations works by providing customers a clear prices model that is developed to deal with all the interactions needs of each particular customer– Important, Specialist, and also Exec. Each of these plans provides a substantial variety of solutions that include the complying with services:

  • Public Relations
  • Communications
  • Situation Administration
  • Online Online Reputation Monitoring